Outsourced Sales VP

You need to run your business...we can run your sales team

Of course, you'll always be the "#1 Salesperson" of your own company...but that doesn't scale. You need to build a sales team and have it managed now, but might not be ready to commit yet to a full-time permanent hire.

That's where Innovo can help.

We put a structure and a system in place until you are ready to make that hire. As your Outsourced Sales VP, Innovo creates a high-impact sales culture for established companies, turnarounds and start-ups to maximize sales revenue and keeps the executive team focused on other priority tasks and core competencies.

We take on all of the sales management work

  • Hiring
  • Training
  • Running weekly sales meetings
  • Creating a compensation plan
  • Setting metrics
  • Holding the team accountable

Example engagement

We develop a high-impact sales strategy and then lead your sales team to increase profitable sales rapidly.   Our Outsourced Sales VP services deliver top line sales growth for start-ups, established companies, private equity portfolio companies and turnarounds.

First Phase

  • Develop a sales business plan
  • Create a compensation plan
  • Evaluate current personnel
  • Recruit, interview and hire additional salespeople
  • Select and/or customize a tracking database (CRM)
  • Create key sales metrics

Weekly Activities

  • Create and present weekly pipeline report
  • Forecast future revenue
  • Lead weekly sales meetings
  • Attend weekly owner/GM meeting
  • Hold sales team accountable to agreed upon metrics
  • Coach owner/GM on sales leadership
  • Develop sales best practices
  • Recruit, interview and hire additional salespeople
  • Create appropriate sales materials
  • Train sales team
  • Ride along on key sales calls
  • Provide any necessary corrective action/PIP
  • Gather market intelligence covering competitors’ products and sales strategies
  • Guide contract preparation, negotiation and delivery